BIBA
Vegetable-tanned leather is the new trend, and it arrived in Japan
OVERVIEW
Vegetable-tanned leather is the new trend, and it arrived in Japan
OBJECTIVES
Originally operating solely online, Horizons Tokyo sought a reliable partner to devise a strategy and develop digital assets for BIBA, tailored for the Japanese market. In collaboration with their logistics partner, we initiated their online storefront and social media presence, eventually transitioning the management of these operations to their in-house team.
ACTIONS
- Consulting for Digital Market Entry
- Tailored Digital Marketing Strategy
- Design and development of the official Japanese online store
- Performance Optimization
- 3PLs Integration & Operation
- Localized content production (photo, video)
- Social media activation: content creation, community management, ads, and reporting
- Formation for the online store management
- Transition to internal management
Horizons Tokyo
Client
12/2021
Date
Digital Marketing | E-commerce | Content Production
Service
Description
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